
Organizations frequently schedule decision making meetings to decide on the next big change. While meetings can foster collaboration, they often fail as a primary tool for making critical decisions. Relying on a group of people in a room to choose the next step can lead to poor outcomes and miss valuable opportunities.
A major problem with the decision making meeting centric approach is “groupthink.” This phenomenon, as psychologist Irving Janis first described, occurs when a team prioritizes harmony and consensus over critical evaluation. The loudest voices, or those with the highest authority, can dominate the conversation, causing individuals to suppress their own doubts and ideas. As a result, the group moves forward with a decision that no one truly believes in, but everyone accepts to avoid conflict. This stifles innovation and prevents teams from exploring creative, and potentially better, alternatives.
Meetings also rely heavily on intuition and anecdote, not on objective data. People often base their suggestions on personal experiences or feelings, not on a comprehensive analysis of the situation. This approach introduces significant risks. You may miss crucial trends, misinterpret customer needs, or simply choose the wrong path without empirical evidence. Data-driven organizations, by contrast, use analytics dashboards, customer feedback, and performance metrics to guide their decisions. They identify problems and opportunities through a systematic, evidence-based process. This method allows for a more informed and reliable conclusion, reducing the chance of a costly mistake.
Data Informed Decision Making
So, what’s the alternative? Instead of a meeting-centric approach, organizations should embrace a more data-informed and asynchronous decision-making process. This could involve leveraging internal analytics dashboards to identify pain points and opportunities. Project management tools can be used to track and prioritize the initiatives for each team, based on their potential impact and feasibility. Furthermore, asynchronous communication tools can be used to gather feedback and ideas from all teams and team members, giving everyone a voice without the pressure of a live meeting. This approach allows for more thoughtful consideration, as individuals have time to research and reflect before contributing.
Sources:
- Janis, I. L. (1972). Victims of Groupthink: A Psychological Study of Foreign-Policy Decisions and Fiascoes.
- Atlassian. (n.d.). How to avoid groupthink on your team. https://www.atlassian.com/blog/teamwork/groupthink
- Tableau. (n.d.). A Guide To Data-Driven Decision Making. https://www.tableau.com/learn/articles/data-driven-decision-making